Reputation management is no joke. It is distressingly easy for people to put negative reviews about your business online. There are a very lucky few companies who can Google search their company’s name and “scam” and not find any results at all. Negative publicity is just part of the game in this internet-savvy market, and unfortunately for companies, customers are far more likely to take the time to write a scathing article about a bad experience than to write a glowing article about a good experience.
What is an online reputation manager? Walter Halicki of JW Maxx Solutions says, “Put simply, an online reputation manager is an individual or an agency that checks your company’s Google search results, social networking profiles, and other internet presences, and ensures that the positive information is easy to find, while the negative information is buried.” If a Google search of your company’s name turns up negative feedback, or even if it turns up no information at all, customers will not feel confident buying from you. News stories highlighting your company’s achievements give you credibility, and social networking discussions with leading names in your industry give you an air of authority. These are two of the strategies used by online reputation managers to boost their clients’ credibility. On social networking sites, an online reputation manager can generate interesting posts to pique your followers’ interests, and make suggestions for promotions and giveaways to encourage your fans to advertise for you.
JW Maxx Solutions provide services to manage your reputation at www.jwmaxxsolutions.com