Tag Archives: Online Reputation Management

Are Trolls Cheapening Your Brand? Learn How to React To Fake Reviews without Aggravating the Situation

It can be very distressing to see a nasty and unwarranted review, but you have react in a way that will not make the problem worse.

When it comes to the online world, there are many people who take advantage of the fact online actions do not always have real world consequences. Businesses who are trying to be successful in the online arena may find themselves falling victim to those who are merely trying to cause trouble by posting fake online reviews that make a company look bad. These fake reviews can cause an immediate anger in their victims, and if you encounter this situation, your first reaction may be to lash out. However, you may make the situation worse. Here are some things that you should keep in mind if you fall victim to fake reviews.

  1. Do not respond while you are angry: Many of your clients will be spot a fake review and can tell that you are undeserving of the comments. What will affect your customers more is if they see you start losing your temper and saying less than favorable things in response to the troll. Take a deep breath before you reply.
  2. Reply: Yes, believe it or not, you should reply to the review. The InternetReputation Expert reminds you that it is important that you always respond to reviews, good or bad. When you do, make sure that you are being respectful so that it doesn’t make you look bad to your clients. In your response, you should make it clear that the fake review does not have any evidence to back it up.

    When you respond to online reviews you have the choice of looking either good or bad to your clients. Make the right choice.

Keep a wary eye out: The faster you catch a fake review, the faster you can do something about it. Not every website will remove an unwarranted review, but if you catch it and report it quickly, you may have a better chance of them catching and removing it. Also, look into the website’s rules and terms of service. If the reviewer is in violation of these, the site may be more willing to take the comments down

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JW Maxx Solutions Reviews Why Apple are Marketing Geniuses Yet Again

On April 29, Apple unveiled its latest line of MacBook Air Laptops, making them faster, more efficient, and, surprisingly cheaper. Apple has long enjoyed marketing success, unveiling product after product that leads people to wait in line for days to get their hands on the first one.

JW Maxx Solutions Reviews shares that the new line of MacBook Air Laptops costs $100 less than the original line, and they’re smaller too. While this $100 isn’t that much saved (between takes for a big purchase like that, a lot of that money will still be spent by the consumer), people are now obsessed with sleeker, faster and stronger. This is exactly why Apple has enjoyed so much success in the past. Even though so many people had the Apple iPhone 4, they ran out and bought the 4S and just a few months later, when the iPhone 5 came out, they rushed to purchase that expensive phone as well.

Boasting a better battery life and more powerful processors, JW Maxx Solutions Reviews shares that the new pricing is aimed at placating those who feel as if they can buy a better PC for less money.

Here’s what we can learn from Apple’s marketing. In fact, it can be summed up with a Daft Punk line: Harder, better, faster, stronger. Everything that Apple puts out is faster, stronger, though not always better. It is yet to be seen whether the promises of a longer battery life are upheld, with the failure of the most recent iPhone’s battery life. Regardless, people are sure to flock to Apple stores everywhere to get their hands on the latest edition to the Apple line of products.

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JW Maxx Solutions Discuses Video Use For Online Crisis Management

JW Maxx Solutions knows that today, video communications are so common that they can’t be introduced in the event of a crisis and expected to have the same impact. Organizations need to already have an established video channel that informs or entertains your key public so you have built an audience and goodwill before a crisis hits.  Having an online web presence will increase the speed of distribution and reach your crisis response.

JW Maxx Solutions understands that the video needs to be recorded professionally with quality sound and lighting so that you don’t undermine the message by producing something that looks unpolished or homemade. Having a spokesperson that is comfortable enough to look directly into the camera adds authenticity of his or her words. Careful consideration also needs to be placed into where your video will go on your web site, if the crisis is large enough, it will need to be on the front page. Make sure that viewers can easily post content to sites such as Twitter and Facebook by using a video player that is social media ready with shortcuts or buttons to post content to social networks.

JW Maxx Solutions recommends that you don’t necessarily consider a video as an instant solution to any crisis. Some situations require admitting mistakes or significant policy changes. Regardless, you need to have a credible video response and an established promotion channel as part of your response plan.

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Online Reputation Management Revitalizes Struggling Business PR

Reputation management is no joke. It is distressingly easy for people to put negative reviews about your business online. There are a very lucky few companies who can Google search their company’s name and “scam” and not find any results at all. Negative publicity is just part of the game in this internet-savvy market, and unfortunately for companies, customers are far more likely to take the time to write a scathing article about a bad experience than to write a glowing article about a good experience.

What is an online reputation manager? Walter Halicki of JW Maxx Solutions says, “Put simply, an online reputation manager is an individual or an agency that checks your company’s Google search results, social networking profiles, and other internet presences, and ensures that the positive information is easy to find, while the negative information is buried.” If a Google search of your company’s name turns up negative feedback, or even if it turns up no information at all, customers will not feel confident buying from you. News stories highlighting your company’s achievements give you credibility, and social networking discussions with leading names in your industry give you an air of authority. These are two of the strategies used by online reputation managers to boost their clients’ credibility. On social networking sites, an online reputation manager can generate interesting posts to pique your followers’ interests, and make suggestions for promotions and giveaways to encourage your fans to advertise for you.

JW Maxx Solutions provide services to manage your reputation at www.jwmaxxsolutions.com

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Is Your Password on this List? Online Reputation Management Experts JW Maxx Solutions Reveal Most Used Passwords

Recently we had a press release from prweb.com share our most recent post about creating passwords. We took the list of most common passwords and shared them in this release to make you aware of how easy it is to guess a password. Check the link here to see if your password is on the list: http://www.prweb.com/releases/2012/11/prweb10106467.htm

JW Maxx Solutions are the experts in online reputation management and are here to help. Contact us for your online presence needs.

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