On April 29, Apple unveiled its latest line of MacBook Air Laptops, making them faster, more efficient, and, surprisingly cheaper. Apple has long enjoyed marketing success, unveiling product after product that leads people to wait in line for days to get their hands on the first one.
JW Maxx Solutions Reviews shares that the new line of MacBook Air Laptops costs $100 less than the original line, and they’re smaller too. While this $100 isn’t that much saved (between takes for a big purchase like that, a lot of that money will still be spent by the consumer), people are now obsessed with sleeker, faster and stronger. This is exactly why Apple has enjoyed so much success in the past. Even though so many people had the Apple iPhone 4, they ran out and bought the 4S and just a few months later, when the iPhone 5 came out, they rushed to purchase that expensive phone as well.
Boasting a better battery life and more powerful processors, JW Maxx Solutions Reviews shares that the new pricing is aimed at placating those who feel as if they can buy a better PC for less money.
Here’s what we can learn from Apple’s marketing. In fact, it can be summed up with a Daft Punk line: Harder, better, faster, stronger. Everything that Apple puts out is faster, stronger, though not always better. It is yet to be seen whether the promises of a longer battery life are upheld, with the failure of the most recent iPhone’s battery life. Regardless, people are sure to flock to Apple stores everywhere to get their hands on the latest edition to the Apple line of products.